I have a site about widgets. As an afterthought, I put up an article/affiliate links about flux capacitors. As you can tell, widgets have absolutely nothing in common with flux capacitors. My site is optimized for widgets, not flux capacitors.
Google has picked me up for "flux capacitors" and ranked me #4.
I have done the usual blog posts etc for anchor text for "flux capacitors", but I seem to be yo-yoing and no matter what, get stuck at #4. I sometimes go as high as #1, but only for a few weeks.
Do you think this is a case of my flux capacitor page not having enough quality IBL's or perhaps it is because my site is only optimized for Widgets?
Any suggestions?