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Testing in progress

 8:42 pm on Jan 26, 2009 (gmt 0)

ok, so i am conducting some testing.... if anyone cares.

our major competitor in the state, uses a keyphrase as their index title, example

<title>State Widget Insurance</title>

we use:

<title>State Widget Insurance - Company Name</title>

They rank #1 for keyphrase search: State Widget Insurance

We rank about 8-9

i am going to remove my company name, give it a few months and see what happens...

anyone got experience conducting something like this?



 4:09 pm on Jan 27, 2009 (gmt 0)

i found that in my not that competitive niche that verbose titles, don't handicap you compared to exact matched titles on an organic search

... although i'm not meaning with the company name, more i mean:
<title>State Widget Insurance for deals and contracts statewide</title>

i always wonder with titles that are similiar, eg that always use a company name in them, might drag you down, i'm sure that duplicate and similiar meta-descriptions can be a handicap, so perhaps likewise with titles.

be interesting to see how it works out for you


 4:43 pm on Jan 27, 2009 (gmt 0)

There are so many factors that removing your name won't achive much.

What is the keyword density on your page compared to theirs?

How many inbound links do they have matching that phrase?

How many internal links do they have using that phrase?

The list does go on. I rank number 1 for a number of top-searched phrases but I do not have those words in the title, description or keyword tags.

The title is important but in the overall view of things it is just one cog in the big wheel of SEO.


 5:17 pm on Jan 27, 2009 (gmt 0)

hence the word "testing", to see what it will do.

im not testing all of the aspects of seo...

my opinion, keyword density doesnt weigh as much as it used to. we have countless inbound links compared to theirs... both phrase matching and not.

if it doesnt achive much, then thats what i need to know.

if it does, then your theory is out the door.

maybe this is the one tweek that i need to do to push up a few positions.

not to say either way is right...thats why i said im testing this, to see what will happen.


 3:41 pm on Jan 30, 2009 (gmt 0)

in case anyone was still interested...

after removing my company name from the title of my index.asp page...

Google went from 8-9 to 7th... small increase.

Yahoo...7th to 3rd.

msn no change.

this was searching for our primary key phrase.


 4:36 am on Feb 3, 2009 (gmt 0)

You had 4 days after your first post to see these major changes on Yahoo!...

I would think it's the other sites that were moved down after some SE update. Not your changing the Title tag.


 3:12 pm on Feb 3, 2009 (gmt 0)

so your telling me that 4 sites ahead of me just did something wrong?

instead of me making a small change that could make that difference?

i severly disagree.

although times have changed, when i started learning about SEO several years ago, it was the small things that made a difference.


 3:06 am on Feb 4, 2009 (gmt 0)

If the site you're testing is about insurance as shown in your first example, I would take the liberty to believe that it's _not_ your changing the title which made the difference.

If it's only an example, but in reality it's a low-profile keyword, it might be that this small thing that made the big difference in such a small amount of time.


 4:54 am on Feb 4, 2009 (gmt 0)

hey, think what you will...

low profile or not, a change was made to my site title tag.

my overall resulsts have changed.

test proven.

no matter how small or not.

my ranks changed.

no one else changed their title tag.. no major SE updates have been noted.

is it more conceivable to have 4 websites do something wrong to dump their site below mine, or 1 site to make a change and have it rise above the rest.


 8:22 pm on Feb 4, 2009 (gmt 0)

If it's bc[state].com then I can only congratulate you!

As of now, you're 6 (not 7) in Google, 3 in yahoo.
(BTW, MSN (live) has the site listed as https://...)


 10:02 pm on Feb 4, 2009 (gmt 0)

hey, you dont have to be sarcastic....

i only said i was conducting some testing, and gave the results.

if you are genuine in your statement then, thanks....


 7:44 pm on Feb 8, 2009 (gmt 0)

I meant it truthfully.
One site was tweaked since, result: up from page 2 to top 5 in the serps. Thanks!


 4:27 pm on Feb 9, 2009 (gmt 0)

One site was tweaked since, result: up from page 2 to top 5 in the serps. Thanks!

one of your sites was tweaked and went from page 2 to top 5?

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