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our major competitor in the state, uses a keyphrase as their index title, example
<title>State Widget Insurance</title>
<title>State Widget Insurance - Company Name</title>
They rank #1 for keyphrase search: State Widget Insurance
We rank about 8-9
i am going to remove my company name, give it a few months and see what happens...
anyone got experience conducting something like this?
... although i'm not meaning with the company name, more i mean:
<title>State Widget Insurance for deals and contracts statewide</title>
i always wonder with titles that are similiar, eg that always use a company name in them, might drag you down, i'm sure that duplicate and similiar meta-descriptions can be a handicap, so perhaps likewise with titles.
be interesting to see how it works out for you
What is the keyword density on your page compared to theirs?
How many inbound links do they have matching that phrase?
How many internal links do they have using that phrase?
The list does go on. I rank number 1 for a number of top-searched phrases but I do not have those words in the title, description or keyword tags.
The title is important but in the overall view of things it is just one cog in the big wheel of SEO.
im not testing all of the aspects of seo...
my opinion, keyword density doesnt weigh as much as it used to. we have countless inbound links compared to theirs... both phrase matching and not.
if it doesnt achive much, then thats what i need to know.
if it does, then your theory is out the door.
maybe this is the one tweek that i need to do to push up a few positions.
not to say either way is right...thats why i said im testing this, to see what will happen.
instead of me making a small change that could make that difference?
i severly disagree.
although times have changed, when i started learning about SEO several years ago, it was the small things that made a difference.
If it's only an example, but in reality it's a low-profile keyword, it might be that this small thing that made the big difference in such a small amount of time.
low profile or not, a change was made to my site title tag.
my overall resulsts have changed.
no matter how small or not.
my ranks changed.
no one else changed their title tag.. no major SE updates have been noted.
is it more conceivable to have 4 websites do something wrong to dump their site below mine, or 1 site to make a change and have it rise above the rest.