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Keyword Research: What are primary and secondary keywords?

Msg#: 3765166 posted 7:20 am on Oct 14, 2008 (gmt 0)


What is the difference between primary and secondary keywords? How we can differ both by the service of our site
please give me suggestion so that we can Research relevant keyword for collect the relevant traffic with conversion?

Thank with regards



WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3765166 posted 7:50 am on Oct 14, 2008 (gmt 0)

AFAIK primary keywords being targeted on any web page are those for which a page should be primarily optimised. This means that it is the primary keywords that appear in the meta content and are repeated in the first paragraph, the content, the hyperlinks, etc. Secondary keywords are those which are less important but may be introduced in some places to capture some secondary traffic.

If your page is about black shoes then this will be your primary keyphrase. If you also sell brown shoes this may be considered to be a secondary keyphrase.

Richard zhou

5+ Year Member

Msg#: 3765166 posted 7:42 am on Oct 29, 2008 (gmt 0)

Generally speaking, primary keywords appear in important tags, such as <meta>, <title>, <h1> etc.
The secondary keywords usually comes several times in page content, perhaps designer will use the <b>, <i> OR/AND <u> tag voer it, but it's nothing near so important as primary keywords.

[edited by: Richard_zhou at 7:43 am (utc) on Oct. 29, 2008]


WebmasterWorld Senior Member 5+ Year Member

Msg#: 3765166 posted 1:34 pm on Oct 29, 2008 (gmt 0)

For a PAGE, I always thought of Primary as being 'what you target' and secondary as 'what you also rank for' (which you may then optimise for, but haven't actually targeted)

For a SITE, Primary relates to your theme, secondary relates more to long tail, or possibly
to sub-categories.

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