Hello Everyone, in lots of ecommerce serps, you'll typically see stuffed title tags like "blue widgets, amazing blue discovery, latest widget news" and optimize the heck out of that 1 page. The benefits are you only have to do optimization for that 1 page, and those 3 keywords in your content helps with LSI. You also only linkbuild for 1 page, and no sharing of linkjuice.
The headline above, is still quite pleasing to click on. But with typical "blue widgets, cheapass red widgets, yellow widgettes" kinda optimization , I as a surfer would be turned off.
Now if I were to see "blue widgets - what it can do to your dating life", that is more humanly title text.
Let's say with the following scenario
page1.html <title>blue widgets, cheapass red widgets, yellow widgettes
change to
page1.html <title>blue widgets - what it can do to your dating life
page2.html <title>cheapass red widgets - perhaps it'll destroy your dating life
page3.html <title>yellow widgettes - you don't have a dating life! www.your-branding-url.com
Once the change happens, you lose traffic of phrase 2,3 on your original money page. However you still retain all inbound links to it. But anyone searching for blue widgets might be more entitled to click on the link. You'll then have to adjust the content on page1.html, perhaps losing some LSI in the process, or discover more LSI for the "blue widgets" phrase and boost your rank.
You then need additional content, and link build for page 2 and 3.
Have I missed out any advantage/disadvantage with this analysis? Please discuss how you would do it!
Urban Zen
