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Instead of 3 keyword phrases in 1 title tag, split into 3 pages each.
better clickthrough with good title phrase?
urbanzen




msg:3555300
 2:47 am on Jan 23, 2008 (gmt 0)

Hello Everyone, in lots of ecommerce serps, you'll typically see stuffed title tags like "blue widgets, amazing blue discovery, latest widget news" and optimize the heck out of that 1 page.

The benefits are you only have to do optimization for that 1 page, and those 3 keywords in your content helps with LSI. You also only linkbuild for 1 page, and no sharing of linkjuice.

The headline above, is still quite pleasing to click on. But with typical "blue widgets, cheapass red widgets, yellow widgettes" kinda optimization , I as a surfer would be turned off.

Now if I were to see "blue widgets - what it can do to your dating life", that is more humanly title text.

Let's say with the following scenario

page1.html <title>blue widgets, cheapass red widgets, yellow widgettes

change to

page1.html <title>blue widgets - what it can do to your dating life
page2.html <title>cheapass red widgets - perhaps it'll destroy your dating life
page3.html <title>yellow widgettes - you don't have a dating life! www.your-branding-url.com

Once the change happens, you lose traffic of phrase 2,3 on your original money page. However you still retain all inbound links to it. But anyone searching for blue widgets might be more entitled to click on the link. You'll then have to adjust the content on page1.html, perhaps losing some LSI in the process, or discover more LSI for the "blue widgets" phrase and boost your rank.

You then need additional content, and link build for page 2 and 3.

Have I missed out any advantage/disadvantage with this analysis? Please discuss how you would do it!

Urban Zen

 

Marcia




msg:3555389
 5:13 am on Jan 23, 2008 (gmt 0)

That number of repetitions isn't really necessary, especially for long-tail KW phrases. And the original page might retain link juice, but now the PR for the site is getting more diluted so you have to figure whether there's enough aggregate PR for the site to be able to support more pages, and take a guess at how many more.

perhaps losing some LSI in the process, or discover more LSI for the "blue widgets"

What's that got to do with LSI?

urbanzen




msg:3555418
 6:01 am on Jan 23, 2008 (gmt 0)

With regards to the LSI question, let's say your keywords' about apples with

cruncy apples, rotten apple, great apple recipes

the title tag keywords itself, while focused on apples, is already diversed enough.

within your content you might also talk about:

rotten apple LSI -- rotten egg
great apple recipes -- are you looking for halloween recipes, autumn recipes

...perhaps I define it too indepth, and it doesn't matter...

With regards to
...whether there's enough aggregate PR for the site to be able to support more pages....

This is the dilemma. Pro is you get to create additional new content for your site, while con is you spread your aggregated PR thinner on these new pages.

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