homepage Welcome to WebmasterWorld Guest from 23.22.29.137
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Marketing and Biz Dev / Keyword Discussion
Forum Library, Charter, Moderator: open

Keyword Discussion Forum

    
How to integrate variation of Keywords
How to integrate typo's of Keywords for SEO purpose
yd0802




msg:3536889
 7:32 am on Dec 29, 2007 (gmt 0)

Hello,

I would like to know how to integrate typo's of keywords in my web page.

For example: my chosen keyword is 'online'. But I know that there are quite a lot of searches with 'on line' and 'on-line'.

Another example: Keyword: 'management'. But 'managment' is quite common.

In order to have Google listing me for these variation, I guess I need to integrate them into my page. But how. Any suggestion?

Thanks.

 

ZydoSEO




msg:3537190
 11:24 pm on Dec 29, 2007 (gmt 0)

I'm not sure there is a consensus on this. Depending on who you ask, you'll get different answers.

My approach is to always use the correct spelling (such as management) on my sites so as not to make the user think I'm not professional enough to at least spell check my content.

In the case where there are multiple spellings for a given word (theater, theatre for example) I use the most common spelling for my target audience. So in the states I might use theater... but perhaps in England I might use theatre (assuming that is the most common spelling in that country).

If I were going to try to target uncommon or incorrect spellings of certain keywords on my site, I personally would dedicate a separate page to the other uncommon or incorrect spellings. That page would make it clear why the page existed and include an obvious link in that explanation to the page that has the correct spelling. But at the moment I don't even bother. I simply use correct or most popular spellings.

I've heard others say that they mix correct and incorrect spellings (which I personally think looks unprofessional) in their content. I've also heard of people putting the correct spelling on their site but using the meta keyword list to list the incorrect spellings (though this carries little if any weight w/ most of the SEs these days).

Also, Google does a pretty good job with their DID YOU MEAN #*$!#*$!#*$!XX hints to let the user know that they might have spelled the word incorrectly. So I don't lose a lot of sleep over it as far as my content and organic search.

Now PPC keywords are a different story. If we are targetting a particular keyword on a PPC campaign, we WILL include incorrect spellings in our keyword list for that ad. If someone clicks on the ad, they are taken to our site where the word is spelled correctly... and perhaps they will learn how to spell it for future searches. :)

[edited by: ZydoSEO at 11:28 pm (utc) on Dec. 29, 2007]

piatkow




msg:3542153
 1:46 pm on Jan 7, 2008 (gmt 0)

Google "corrects" for standard variants such as singular / plural and I get the impression that some very common typos get picked up as well. I have never investigated the relationship between English spelling and overseas English variants.

If there are common misspellings or regional variants in terms used in your site then as suggested a dedicated page is a good idea. You could even promote it in its own right as link bait.

mark_roach




msg:3542190
 2:37 pm on Jan 7, 2008 (gmt 0)

Also, Google does a pretty good job with their DID YOU MEAN #*$!#*$!#*$!XX hints to let the user know that they might have spelled the word incorrectly. So I don't lose a lot of sleep over it as far as my content and organic search.

If you rank well and have a good title and description you will get the click regardless of the fact the keyword might have initially been spelt incorrectly.

I have no idea if it is an option for you but one of the best ways to get typo traffic is from content supplied by your visitors, eg. forum posts, user cooments etc.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / Keyword Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved