|Is Nichebot a waste of money?|
Is nichebot worth the money vs free keyword tools?
I recently bought a Nichebot subscription to research keywords for my Adwords campaigns, but I'm wondering if it's a waste of money. A couple premium Keyword Discovery 9-in-1's yielded disappointing results. It seems I get no better results with this paid service than I was getting with free keyword tools. I am seeing the exact same results I got with the free tools.
There are lots of cheap keywords available in my niche, but they are getting few to no impressions (most none) even if I bid well above the minimum bids.
[edited by: Webdetective at 11:25 pm (utc) on Oct. 29, 2007]
I agree. I have used both paid and free search for keywords. They almost seem
to be using the same data bank. I think if you can find a good solid SEO guy
that's not too expensive and let them handle it would be the best bet.They work
out of same systems but seem better able to shape and thin out the list...KF
I am a 'solid SEO' guy (girl) ;) and I use a variety of software resources; Trellian's Keyword Discovery and Wordtracker most often, but I occasionally even look at the old Overture tool as there seem to be some holes in the KWD and WT database. And of course, where the client has Adwords, I have the advantage of seeing actual impressions in Google.
I do think the information you can get from these paid tools is very valuable; the free tools simply can't generate KEI values, and these are very helpful in both on site optimization and PPC campaigns.
While I certainly can do a good job of generating keywords and their values, I do feel that it is best when the client is involved in the keyword selection process, so if you have the time, keep that on your own plate, or hire an SEO and have him give you the raw keywords unedited, edit them for relevance and then let him run KEIs on the ones that are relevant.
I have access to both paid services, Wordtracker and Keyword Discovery via Nichebot. I have only used Keyword Discovery so far.
I agree about the KEI, but I'm wondering if these paid keyword tools don't reveal any competition and popularity data for Google. Maybe it's only applicable to other PPC engines Ie: Overture, MSN Adcenter. Afterall I figure Google is very secretive. It seems all the keywords KWD showing great KEI values all end up complete duds in Adwords. Despite bidding above the minimum bid, they will still mostly get 0 impressions, hence zero traffic. I am selecting low bid keywords - $0.20 or less. I have yet to find one KEI "Jackpot" keyword that works. I performed my KWD searches for 2-word keyword phrases. Is this what's normally recommended?
It's possible maybe I'm not using it correctly, to dig up the Google data.