One of my keywords is spelled in to ways. With either "ay" or "ei" in the word. Im already ranking very well for "ay", how can i target "ei" without damaging my "ay" rank?
What is the best practice?
I would assume the best practice would be to leave my content as it is and do link building with the new keyword, but I do think that the page content + link anchor text goes hand in hand...
This is for existing old pages and not new pages.
thanks in advance.