|How to feature on keywords|
K1 K2 K3 features but what about just on K2 K3
Bascially I have my keywords K1 K2 K3 (blue widgets area) which feature nicely on google as the site is optimised for these keywords.
However i do not feature well on just K2 K3(widgets area). I have optimised the site using the phrase blue widgets area but don't understand why i don't feature as well on widgets area because this phrase is written just as many times as blue widgets area as its within that phrase?
Do i need to optimise just 'widgets area'? I.e just adding widgets area to sentences/content etc rather than adding it to sentences within the phrase 'blue widgets area'?
What is the <title> for the page? What is in <h1> on the page?
If the <title> and <h1>s are "K1 K2 K3" then it's not surprising that your pages rank well for "K1 K2 K3" but less well for "K2 K3".
How about creating a new page with unique content about "K2 K3" and setting its <title> and <h1>s to "K2 K3"? Link to this page with anchor text of "K2 K3" and see if that does anything for you.
Yes i do have K1 K2 K3 in the titles and header tags.
I'd done that because I needed different ways of incorporating K2 and K3 into the pages without falling victim to duplicate content.
I'll try and look at using just K2 and K3 in the tags etc.
The problem I have is that I have pages for different geographical areas such as widgets area1, and widgets area2, I was a bit concerned that each page would have tags and titles that are too similar if i didn't add some different keywords to make them a bit different.
Such as blue widgets area1 and red widgets area2, (blue and red obviously being relevant etc).
I suppose by doing this i am diluting the importance of K2 and K3 as a phrase in their own right?
|Yes i do have K1 K2 K3 in the titles and header tags. |
It's the <title> that's important, if that's not right then you can forget the others. Don't worry about <meta> until your <title> is right.
You've optimised your page for K1 K2 K3, and you're ranking well for K1 K2 K3. This is what you want, isn't it?
If you want to rank for K2 K3 then IMHO you need to do this on a different page - the presence of K1 gets in the way.
|I needed different ways of incorporating K2 and K3 into the pages without falling victim to duplicate content. |
I don't really understand this. If you have unique content relating to K2 K3 then this is a non-issue.
|The problem I have is that I have pages for different geographical areas such as widgets area1, and widgets area2, I was a bit concerned that each page would have tags and titles that are too similar if i didn't add some different keywords to make them a bit different. |
Forget tags and titles, it's the content that makes the difference. Do you actually have unique content relating to K2 K3 city1 compared with K2 K3 city2? If not, IMHO it's time to put your creative hat on and come up with some unique content :-)
Its hard to explain without saying what the keywords are but K1 basically is a description of K2, and K3 is the area. Although we do get the longtail searches through by using K1 K2 K3 they don't necessarily convert, but there an awful lot searches on just K2, we then added K3 to focus on the people in that area. The industry that we are in and the keywords we use mean that most people will search for K2 in their area (very competitive in some areas), and we offer widgets nationwide so thats a lot of pages.
If i wrote all my titles and tags to read K2 K3, then i would have a lot of duplicates as all my pages would read widget area, widget area2, widget area3 and so on. I therefore added an extra keyword that people do search on but not as much as just K2 K3 to break this up a bit, as there are different ways of using K1 as its a description keyword, such as colour.
I then found that I am featuring better on K1 K2 K3 than K2 K3.
I agree I am going to have to get very creative, and get my titles spot on for just K2 and K3.
Thank you for your help webdoctor, much appreciated.
|If i wrote all my titles and tags to read K2 K3 |
Are you saying that many of your pages have the same <title>? Not sure I understand why you'd want to do this.
If K2 is the most-searched word, and its your main focus (I'm thinking the word is "widget"), why dilute its importance (as far as both visitors and search engines are concerned) by prefixing it with the extra word K1 (I'm thinking "hairy widget")?
Sure, have one or more pages on your site focussing on hairy widgets, but that doesn't need to be the focus of the entire site, surely?
|I then found that I am featuring better on K1 K2 K3 than K2 K3. |
I would say this is entirely expected - if your <title> is "K1 K2 K3" and your page talks about "K1 K2 K3", then it sounds awfully like "K1 K2 K3" is the theme of your page. If your competitor has <title> and content only about "K2 K3", then he's obviously (sorry!) a better match for a user only searching for information on "K2 K3".
Like I said before, how about removing K1 from the <title> of at least some of your pages? ;-)