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PPC Keyword Values
How/where to find keyword values
stu2




msg:3264408
 5:33 pm on Feb 26, 2007 (gmt 0)

Ok. I know each PPC company probably pays out differently for the same keywords, but is there any way to find say the top 200 keywords (or more) ranked by approx value?

 

goodroi




msg:3265291
 1:07 pm on Feb 27, 2007 (gmt 0)

you need to define value

is it impressions (like for a brand awareness campaign)
is it traffic (impression x ctr)
is it conversions (impression x ctr x conversion rate)
is it money generated by the keyword
or is it the money generated by the keyword divided by compeitition?

stu2




msg:3265549
 4:39 pm on Feb 27, 2007 (gmt 0)

By value, I mean how much I'll earn when someone clicks on a link on my domain (CPC?). OK. I understand each PPC company is different, so I'm talking about approx valuations here.

An example. I own a motorcycle rally domain. How do I best monetize this in a parked situation? Is it better to use 'motorcycle insurance' as a keywork or 'motorcycle rally' as a keyword? Which provides the best revenue per click?

This is an example only. I don't need a reply to the example. I need to find out which keywords monetize best (CPC?). This will help me both in future domain selection as well as improving the monetization of my existing domains. Mesothelemia/Realty/Mortgages/Other?

goodroi




msg:3266811
 4:55 pm on Feb 28, 2007 (gmt 0)

CPC is cost per click
EPM is earnings per thousand
i think you might be interested in EPM and not CPC

if you want a list of keywords to go after, you will need to do some research of your own. i dont know anyone that will openly share a list of good money terms.

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