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PPC Keyword Values
How/where to find keyword values

 5:33 pm on Feb 26, 2007 (gmt 0)

Ok. I know each PPC company probably pays out differently for the same keywords, but is there any way to find say the top 200 keywords (or more) ranked by approx value?



 1:07 pm on Feb 27, 2007 (gmt 0)

you need to define value

is it impressions (like for a brand awareness campaign)
is it traffic (impression x ctr)
is it conversions (impression x ctr x conversion rate)
is it money generated by the keyword
or is it the money generated by the keyword divided by compeitition?


 4:39 pm on Feb 27, 2007 (gmt 0)

By value, I mean how much I'll earn when someone clicks on a link on my domain (CPC?). OK. I understand each PPC company is different, so I'm talking about approx valuations here.

An example. I own a motorcycle rally domain. How do I best monetize this in a parked situation? Is it better to use 'motorcycle insurance' as a keywork or 'motorcycle rally' as a keyword? Which provides the best revenue per click?

This is an example only. I don't need a reply to the example. I need to find out which keywords monetize best (CPC?). This will help me both in future domain selection as well as improving the monetization of my existing domains. Mesothelemia/Realty/Mortgages/Other?


 4:55 pm on Feb 28, 2007 (gmt 0)

CPC is cost per click
EPM is earnings per thousand
i think you might be interested in EPM and not CPC

if you want a list of keywords to go after, you will need to do some research of your own. i dont know anyone that will openly share a list of good money terms.

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