Msg#: 3264406 posted 1:07 pm on Feb 27, 2007 (gmt 0)
you need to define value
is it impressions (like for a brand awareness campaign) is it traffic (impression x ctr) is it conversions (impression x ctr x conversion rate) is it money generated by the keyword or is it the money generated by the keyword divided by compeitition?
Msg#: 3264406 posted 4:39 pm on Feb 27, 2007 (gmt 0)
By value, I mean how much I'll earn when someone clicks on a link on my domain (CPC?). OK. I understand each PPC company is different, so I'm talking about approx valuations here.
An example. I own a motorcycle rally domain. How do I best monetize this in a parked situation? Is it better to use 'motorcycle insurance' as a keywork or 'motorcycle rally' as a keyword? Which provides the best revenue per click?
This is an example only. I don't need a reply to the example. I need to find out which keywords monetize best (CPC?). This will help me both in future domain selection as well as improving the monetization of my existing domains. Mesothelemia/Realty/Mortgages/Other?