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Page name change for keyword insertion
Stupid idea?
rdrysdale




msg:3257149
 7:38 pm on Feb 19, 2007 (gmt 0)

I had a question for the community regarding a change I want to make to our website.

The situation:
We just changed domains from widgetspecific.com to widget.com. This was a branding move and we suffered in the SERPs for several months as a result. Fortunately, we're coming back strong, but I know that because our domain no longer includes "specific" we'll have a difficult time ranking #1 for it like we did before.

So, I want to change one of our major category pages from widget.com/spec to widget.com/specific in the hopes that this will help regain some credibility for that particular keyword.

The problem is we have many backlinks to that page and I know I won't be able to change all of them, but I should be able to generate some new, better links to help even it out. We can just 301 redirect the old page to the new, but can anyone think of a reason this might hurt us or we shouldn't bother?

Thank you!

Rhea

 

Quadrille




msg:3257249
 9:23 pm on Feb 19, 2007 (gmt 0)

Probably be OK with a 301, but once again, you risk throwing away what you have on a whim.

File names, domain names are very small factors in a sea of much more important factors.

Much better to stop fiddling, and build on what you have. By all means add new pages with new names - but think twice before changing pages that work. It may en in tears. Again. :)

rdrysdale




msg:3258001
 6:24 pm on Feb 20, 2007 (gmt 0)

Great point. :)

I'll have to get creative with this issue.

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