I had a question for the community regarding a change I want to make to our website.
The situation: We just changed domains from widgetspecific.com to widget.com. This was a branding move and we suffered in the SERPs for several months as a result. Fortunately, we're coming back strong, but I know that because our domain no longer includes "specific" we'll have a difficult time ranking #1 for it like we did before.
So, I want to change one of our major category pages from widget.com/spec to widget.com/specific in the hopes that this will help regain some credibility for that particular keyword.
The problem is we have many backlinks to that page and I know I won't be able to change all of them, but I should be able to generate some new, better links to help even it out. We can just 301 redirect the old page to the new, but can anyone think of a reason this might hurt us or we shouldn't bother?