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Is KEI a correct way to measure your keywords?
KEI is incorrect way to measure keywords

5+ Year Member

Msg#: 3166680 posted 4:30 am on Nov 24, 2006 (gmt 0)

Something that puzzles me about using KEI. If the KEI formula is P^2 /C and you determine your count from Wordtracker, which pulls its data from 2 meta search engines from the last 60-100 days, then you use the competition from Google, isn't this comparing two different things? I understand that Google accounts for approx 50% of searches, however, worktracker is not even getting its data from Google?

Also, what if you decide to use Keyword Discovery, which collects data from 180 search engines for the last 12 months? Then this info is compared to Googles competition?

It doest make sense.

Can anyone help? Is there a better way?



10+ Year Member

Msg#: 3166680 posted 5:32 pm on Nov 27, 2006 (gmt 0)

Wordtracker KEI, in my view, is worthless. Can't say I have a better way, though. I just think WordTracker KEI isn't worth much.


5+ Year Member

Msg#: 3166680 posted 11:42 am on Dec 17, 2006 (gmt 0)

I think R/S value is just as worthless as KEI. From what I understand, it's not just one thing that makes for a great keyword/keyprase. You have to look at R/S, KEI, the way your site passes keyprases and what your competition is doing with links and google PR.

It's a combination of these factors that determine your SERP.

look at the top site for the keyprase "search engine optimization" for example. No doubt it's a site thats been around for a while, but look at the meta tags keywords in the index. There's more than 5.

The 5 after that suggest to me that they are there only to give the other squeeze pages weight? That's something I'm currently testing, and I'm not sure this is true.

I've optimized my own website for one keyprase that is getting over 8 million results on MSN. I don't have a lot of great link partners, but I have related keywords in my other pages that make this keyphrase rank well.

I'm still testing using Keyword Elite and SEO elite, and this is my first post (hey all!). Thoughts are welcome.

To answer your question, I think that depends on what you're optimizing for. Are you optimizing for PPC or organic search?


[edited by: 2aminPhoenix at 11:51 am (utc) on Dec. 17, 2006]


5+ Year Member

Msg#: 3166680 posted 7:12 am on Dec 18, 2006 (gmt 0)

Im starting to believe the same. KEI is worthless. And the only way to make this work is to look a everything as a whole. Count from both Word Tracker as well as Discover, Competition from Yahoo and Google, Google sugges and Overture and put it all together.

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