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MSN's "Search Funnel" to show preceding and following search keywords

 10:03 pm on Nov 3, 2006 (gmt 0)

MSN AdCenter has put its new Search Funnel keyword tool on display. It's not in production yet -- it's only a "proof of concept". But this idea is a fascinating direction for keyword research.

You can use the adCenter search funnel tool to help visualize and analyze your
customers' search behaviors. For example, you can learn how many people search
for BMW and then search for Mercedes Benz, Audi, and other automobiles.


In fact, the entire set of tools at AdLabs [adlab.microsoft.com] is worth a play. Let's load up the data, MSN, you've got me interested and the small data set currently available is frustrating.

[edited by: rogerd at 10:15 pm (utc) on Nov. 3, 2006]
[edit reason] fix link [/edit]



 10:13 pm on Nov 3, 2006 (gmt 0)

Yeah, it's a neat toy and I'd really like to play with it, but it doesn't have any data at all for any of my areas of interest.


 10:40 pm on Nov 3, 2006 (gmt 0)

Actually, all of their proposed stuff is pretty interesting:


 2:09 am on Nov 5, 2006 (gmt 0)

Neat idea, but such a bloody small data set makes it completely useless unless I am interested in very common searches.


 12:26 pm on Nov 5, 2006 (gmt 0)

nice ideas - but all of them impractical or irrelevant just now - shall be keeping an eye on this.

<ot> do you think MS designed this site to deliberately baulk at firefox? It's a mess.


 3:20 pm on Nov 6, 2006 (gmt 0)

The results does not turn up for most of the keywords. May be it wil once they are complete and out with the beta version.

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