Msg#: 3143925 posted 6:31 pm on Nov 2, 2006 (gmt 0)
I was reading an article on how to include lots of keywords into the body of a site without having to worry about the way it looks to a human visitor.
Bsically the guy was suggesting that we use hidden text to stuff keywords into a page and was making a point that search engines will ban your site is the text colour is the same as the background colour, therefore making the text invisible to the reader.
He suggested that rather than adding white text to a white background, we should add ivory text to a white background, so the spider will see it as a different colour, but the reader won't see it at all.
This is obviously spam, and so makes the advice 'borderline' to say the least.
Msg#: 3143925 posted 1:21 pm on Nov 3, 2006 (gmt 0)
It's an interesting concept. Think of printed-paper media: I've seen plenty of graphic design in which, say, a large corporation's product line fills the entire background of a page. As a hypothetical example, imagine a General Electric ad. Foreground shows an engineer in a hardhat with blueprints in hand smiling at a happy American family. Background is run-on text filling the entire page with GE's products and services: AIRCRAFT ENGINES - POLYVINYL FILMS - THERMOSTATIC SENSORS - SILICONE LUBRICANTS - PHOTOVOLTAICS - FLUORESCENTS - MISSILE DEFENSE SYSTEMS - etc.