|How do you find keywords?|
Not as dumb as it sounds :)
OK, obviously we know what our major keywords are.
From time to time in checking where a use was referred from, we see things like "screaming yellow banana" as his search term.
Which is cool, except that we don't sell bananas. We sell oranges.
So how in the world did he end up on our site from his keywords?
I guess the broader question is, how do you find out what keywords people might be using to search for your product that you never thought of?
There are only so many connotations for "oranges", but what other keywords might people be using to search for oranges - "round fruit -grapefruit"?
In search of the humble orange (with which nothing else rhymes) the following have been seen:
acid level, citrus, color, fruit, juice, mature date, navel, orchard, regreening, rind, size, thin peel, thick peel, tree, vigor, yield...
[keyword] rootstock: cleo, cleopatra mandarin, sour orange, swingle citrumelo...
[keyword] variety: Atwood, Becks, Blood, Clementine, Everhard, Fukumoto, Jaffa, Joppa, Hamlin, Lane Late, Marrs, Olinda, Parson Brown, Pineapple, Seville, Skaggs Bonanza, Tule Gold, Valencia, Washington...
[keyword] tolerant: alkaline soil, calcareous soil, saline soil, well-drained sandy soil, exocortis, tristeza, xyloporosis...
[keyword] intolerant: heavy soil, poor drainage...
[keyword] resistant: nematode,phytophthora...
And many much more :-)
With oranges, as with many apparently simple things, there are many complex interactions: hybridiser, grower, shipper, wholesaler, transporter, retailer, customer, personal garden, commercial orchard, varieties, soils, temperatures, organic/chemicals, etc. ad nauseum...
Keywords are an abundance; the pages of content simply overflow with revenue opportunity.
To actually answer your question how do you find out what keywords people might be using to search for your product that you never thought of?
1. Ask family and friends.
2. Analyse competitors' sites.
3. Analyse your site log.
4. SE suggestion tools.
5. Proprietary subscription tools.
Of equal importance (even greater importance when starting out) is the likely ROI of a targeted word/phrase. Just because a zillion people look for something doesn't automatically it profitable. Everyone is scrambling for keywords, very few seem to be determining whether there is potential revenue attached to the word.
Can you say Business Plan?: research, analysis, imagination, multiple revenue streams...testing, knowledge, experience...planning...
|In search of the humble orange (with which nothing else rhymes) |
OK.. I came across one that I had never thought of just a few hours ago - the manufacturers part number.
One of the things we sell is DC pumps. I saw in one of the referals something like 2088-144-832, which is the manufacturers part number for one that we sell. They had probably gotten it off of the name tag of the pump they own, since they bought some repair parts from us.
I am sure there are hundreds (thousands?) of little niche keywords out there. Even if we only get 3 sales a month from them it is probably worth it. It is very easy to find the obvious keywords, I am finding it harder to come up with keywords for google ads that we DON'T know about.
Still working on the Oranges though ;p
BTW, is "green orange" an oxymoron?
[edited by: Wlauzon at 9:27 am (utc) on Sep. 19, 2006]
Model numbers are 'the' neglected keyword yet often all the information available to a searcher...I have really got a mad on on occassion trying to find information/parts on sites where this is neglected.
One of the things we sell is DC pumps.
So you are responsible for certain over inflated denizons of D.C.?
Seriously though - do you get many SE 'misdirections'?
i.e. District of Columbia, Doctor of Chiropractic, Data Collection, etc.
I find minimising such 'lost' visitors a greater difficulty than new PPC keyword creation, perhaps because I don't do PPC. I is a simple organic web farmer, no PPC additives here ;-)
I know the problems search algorithms have with multiple meanings - is PPC similar, better?
is "green orange" an oxymoron?
A green orange is likely an immature orange fruit or a poor description of a lime...or a 70's colour clash...or the Irish mixing it up again...
Regreening, however, is common with ripe Valencias as chlorophyll returns to the peel. If you see "color added" stamped on an orange it means dye was used to cover regreening...oranges must be orange afterall.
By the bye...there is no money in oranges...or websites about oranges...oranges are not the content you are looking for...AC/DC is where all the action is...really...
There was once a man on the fringe
Of a not unusual fruit binge;
Yet apple or pear,
There's no sign. Despair!
Then he recalled his trusty orange.
Sorry, I should have probably at least pretended to make an on topic comment ;)
<added>hmm I finally become a "Full Member" with a limerick about oranges.. I just wish I didn't have the nagging feeling it doesn't quite scan.</added>