All the pages on my website have a link at the bottom of the page that link back to the home page. To link back, I am using a combination of 2 keyword phrases which are most important for my website.
My question is: do I need to change the link text so that it is in sync with the content on each page while linking back to the home page rather than using the same keyword phrases throughout?
Eg: There are general topic articles on the website as well. Should these article pages link back to the home page with something like - "Free Article Submission Services" which is a small part of the website rather than using the keywords that actually are most important to the theme of the website?
With internal links, the anchor text really makes no odds at all.
The key is not to confuse your visitors.
"Home" or a clickable logo probably work much, much better than variable marketing blurb or keyword stuffing - let's face it, if your whole site is about tablecloths, then using 'tablecloth' as anchor text for the home page link is not necessarily the most obvious.
Get in the habit of thinking abut your visitors' needs, you'll be surprised how often that is exactly what pleases the SEs, too. :)
[edited by: Quadrille at 1:43 pm (utc) on Sep. 18, 2006]
well it's like this - I have some informative articles on the site. Through the articles I am linking to some other relevant and important services on my site. I believe that textual linking is good. However, these pages have not been indexed yet and I wonder if there is something wrong with the way i am linking....maybe overdoing?
Or should I just be patient...the site is about 1 yr and 3 months old with page rank - home page - 2. Most other pages have a 0 page rank!
i totally disagree with this statement (just my opinion)
I'll have to concur on this one. But, your home page link should read "Home" as that is what the average user recognizes as a home page. Don't try to stuff keywords there as it may confuse the visitor and it is really not best practice from a variety of standpoints, usability being one of them.