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Color psychology
How to make visitors spend more money
whatson

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4484462 posted 1:33 am on Aug 14, 2012 (gmt 0)

If you have an e-commerce site, are there particular colors you should want to have in your site to "stimulate" the visitor into spending more money with you, or make them more impulsive to purchase from you?

 

phranque

WebmasterWorld Administrator phranque us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4484462 posted 1:54 am on Aug 14, 2012 (gmt 0)

based on what i see used most often for the button or link it's orange.

wolfadeus

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4484462 posted 8:02 am on Aug 14, 2012 (gmt 0)

Interesting question! What I know is that a common scheme for sales sites is that every page has one central "call to action" in a colour that stands out. For example, a red-and-black colour scheme page informing about a product group and a small banner in green saying "click here to order product X". From what I have seen, this plays with contrasts rather than specific colours.

wolfadeus

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4484462 posted 8:08 am on Aug 14, 2012 (gmt 0)

Oh dear, a quick google search on the topic gives loads of sites going on about colour symbolism and pseudo-psychology... what I found is all ungrounded, not tested and to be dismissed.

I did not find any clear indication that there is a "magic colour scheme" that is universally applicable. I recommend to match the colour scheme with your product and target group.

wolfadeus

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4484462 posted 8:14 am on Aug 14, 2012 (gmt 0)

Being a fan of empirically gathered evidence, I recommend you the following as my final reply: Use CSS to test three or four different colour schemes on your specific target groups. You can randomise the colours for each user and then measure the conversions your reach. You might have to run this for a few weeks, but by the end, you will know if there is a significant difference.

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