Msg#: 4330349 posted 4:39 am on Jun 24, 2011 (gmt 0)
One of my sites had a lot of traffic and more Adsense revenue than I get from the rest of my site, but it had looked the same for over ten years and I also wanted to bring it in line with my other sites so I could manage it via Dreamweaver rather than having to edit the page code manually.
I was surprised after making the changes that my traffic seems to have dropped to zero right after I made the change and seems to have stayed that way for almost a week now.
How long should I leave it before changing it back to the old design?
The site is still coming up in the search results for the same terms it had before, I don't know why no one is clicking on the results now.
Msg#: 4330349 posted 2:45 pm on Jun 24, 2011 (gmt 0)
After the design change, did the description and/or the title change in the search engine rankings? You may have the same rankings, but one or both of these may have changed causing less people to want to click on the results.
Msg#: 4330349 posted 5:57 am on Jul 19, 2011 (gmt 0)
I changed from a heavily table based layout to one using DIV blocks that may have hidden the content from the search or Google thought I was doing a sneaky page refresh to game the system and penalised it?
All the URLs and text were exactly the same on the site.
It's a lesson that in general you should not depend on search engine results for most of your traffic.