I'm looking for some pointers or useful resources on making decent banner adverts - e.g. how to get a message across, how to get a good CTR, pitfalls to avoid, etc (I have no real previous experience of creating banners).
For example I've read that it's not a good idea to have a face in an ad that looks directly at you, as a user focuses on their eyes rather than the rest of the banner.
Can anyone recommend a good resource to start learning about how to create good banner adverts - e.g. for use in traditional banner advertising, affiliate banners, Adwords Display Network and on partner sites?
(Sorry if I've posted this in the wrong forum - I wasn't really sure where it should go)
I am sharing some links that contain tips to design effective banner ads: www.theoremcreations.com/ppc/banner_ad_design.php www.website101.com/Internet_Advertising/banner_design_tips.html www.webdevinfo.com/a20.html
@TravelSite: I found from all the links at:http://theoremcreations.com/ppc/banner_ad_design.php/banner_ad_design_tips_45.php same answer as follows. "Banner ad design is an art unto itself. Creating effective banners ads can be an ellusive task. Our banner ad designers have created a list of their favorite banner ad design tips, sharing what they have learned over the years. Different areas of banner ad design are discussed such as creative concepts, design techniques, messaging, and technical issues."
Except header nothing help. How is that? What help did you get from it?