"Microsoft...intends to standardize the technology and will be submitting HD Photo to an appropriate standards organization shortly," the company said in a statement. The company plans to announce the move Thursday at the Photo Marketing Association trade show in Las Vegas.
The standardization move makes sense, given Microsoft's ambitions, said InfoTrends analyst Ed Lee. "If Microsoft is looking for wider adoption of the format, it needs to be divorced from Microsoft itself," he said. "They're going to have to loosen the strings on it."
this is currently or previously known as Windows Media Photo. the HD Photo format is covered by the "Open Specification Promise". primary advantages over jpeg include 16 or 32 bits per color (vs 8) and twice the compression efficiency.
Microsoft announced a plug-in Wednesday that gives Adobe Systems' widely used Photoshop the ability to read and write images stored in Microsoft's HD Photo format. ... "Today's cameras can capture a lot more information than JPEG offers," (director of Microsoft's digital imaging business development Josh) Weisberg said. "It's getting a little long in the tooth."
HD Photo compresses images more efficiently, supports richer colors and can record subtler tonal detail, Microsoft argues. The company hopes to profit indirectly from HD Photo by encouraging customers to use Microsoft products that support it--Vista and its Photo Gallery software, for example, or Microsoft's Expression family of image-editing software.
[edited by: limbo at 1:53 pm (utc) on Mar. 8, 2007] [edit reason] fixed link [/edit]