Whats interesting is that some claim Google needs Waze badly
Facebook is in talks to acquire traffic-information service Waze for as much as $1 billion, but Google will be making a big mistake if it doesn’t try to top that offer. [gigaom.com...]
- while others claim it needs it just to shut it down...
Waze has built a loyal and highly engaged community of social mappers. It would be an asset for any of the potential acquiring parties: Facebook, Apple, Microsoft or Google. Arguably, however, Google needs Waze the least of all the other parties identified. [searchengineland.com...]