Easier to share from the +1 button Starting today, itíll be a little easier to share right from the +1 buttons all across the web. Now, after you +1 something, the share box will pop open right away, without an extra click. Add a comment if you want, choose the people you want to share with, and youíre done.
Easier to follow brands and businesses When you add Google+ pages to your circles, it's typically to follow their news and updates. That's why we're updating badges for Google+ pages to read "Follow." With just one click, this button adds a business or brand to your "Following" circle, and if you want to customize which circle they're in, you can do that too.
Adding a badge for people, not just pages We heard you! Now anyone (including Britney Spears!) can add a personal Google+ badge to their web pages, and let visitors add them to circles quickly and easily.
I think it has more to do with the fact that sites like pinterest and services like luminate are using the K.I.S.S. method as compared to Google's harder to implement tools.
It's becoming obvious that Google's +1 didn't close a hole in people's desires, it just plugged the hole in Google's(spy?) portfolio.