So today we're announcing that Google+ is enabling six companies to test Google+ functionality in their management tools -- Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver, and Vitrue.
These companies will offer a subset of their clients the ability to manage circles, publish to Google+, and monitor usage.
We are currently working with these companies so that we can experiment and get feedback. They were selected based on their extensive experience helping brands and businesses manage and analyze their presence on social networks. If you’re a social media management company interested in working with Google+, get in touch with us.
Happy to see my alma mater Efficient Frontier represented (via their acquisition earlier this year of Context Optional).
One thing I'd note from the AdWords Blog article:
"We also recognize that some businesses use social media management companies to manage their presence across multiple social networks." - Google's phrasing implies those using 3rd party management companies are the exception and not the rule. It's open to debate, but my read of social media is that most big FB advertisers absolutely use 3rd parties.
most big FB advertisers absolutely use 3rd parties.
Most big FB advertisers use 3rd parties to manage all of their marketing efforts, on Facebook and elsewhere. Google probably knows if they want to get the big ad spends, they have to make it easy for 3rd parties to play.