Welcome to Google Website Optimizer Making changes to your website can be a challenge. Websites are often built with little data available in the design phase but once the site launches, tracking tools such as Google Analytics can provide tons of information about visitor behavior, and can highlight areas that arenít performing as expected. But how will you know what kind of revisions will better achieve your goals? How can you be confident that changes wonít actually result in worse performance? How can you reconcile the different ideas that stakeholders throughout your company contribute about what the site should look like? Now, Google Apps users can address these questions using Google Website Optimizer for free with their Google Apps accounts.