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Demographics for shopping ads

     
7:06 am on May 26, 2017 (gmt 0)

Junior Member

5+ Year Member

joined:Aug 6, 2008
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I'm totally new to adwords and Google shopping. I've a shopify site and exported products to Google shopping.

I've been playing with AdWords and can limit the text Ads to show to certain demographics (women 24 -35).

Am I right in thinking you can't do this with Google shopping ads? That section seems to be missing from the campaign management page.

Thanks