Listing your products on Google Shopping is easy. Create Product Listing Ads within your Google AdWords account.
Set custom bidding options...
...with the Google Trusted Store badge.
Will the fun never end?
I don't have time to manage individual bids on product ads. That's why I quit using AdWords; it took way too much time to manage effectively. Now I'm sure the same complexity and inscrutable bidding/pricing/costs structure will be applied to Google Shopping so that they can wring as much money as possible from each customer.
I wonder how many businesses will use it, and how it will affect overall product prices.
I don't have time to manage individual bids on product ads. That's why I quit using AdWords; it took way too much time to manage effectively.
Following the instructions from Google, I was able to set up a global "product ad only" campaign and set a default budget and bid for it. It will cover my 40,000+ products - after a while, I'll see what's working, and what needs to be tweaked, and adjust accordingly.
I see this as a "separates the men from the boys" kind of thing. My industry is riddled with part-timers that are taking customers from me. I'm sure they haven't a clue how to set up Adwords, and are too cheap to pay - so more for me!
Why am I not surprised at all by this?! Saw it coming, they did some serious split testing around the Google Shopping results box a while back. The data obviously made them realise they can make even more money by charging for this service.