gadget26
msg:4460668 | 3:17 am on Jun 2, 2012 (gmt 0) |
| Listing your products on Google Shopping is easy. Create Product Listing Ads within your Google AdWords account. |
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...groan...
| Set custom bidding options... |
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...sigh...
| ...with the Google Trusted Store badge. |
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Will the fun never end?
I don't have time to manage individual bids on product ads. That's why I quit using AdWords; it took way too much time to manage effectively. Now I'm sure the same complexity and inscrutable bidding/pricing/costs structure will be applied to Google Shopping so that they can wring as much money as possible from each customer.
I wonder how many businesses will use it, and how it will affect overall product prices.
Gadget.
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Marshall
msg:4460678 | 4:14 am on Jun 2, 2012 (gmt 0) |
You may want to check this thread Google Shopping (Was Product Search) Shifting To Relevance and Pay-To-Rank [webmasterworld.com]
Marshall
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mrblond
msg:4461659 | 2:55 pm on Jun 5, 2012 (gmt 0) |
| I don't have time to manage individual bids on product ads. That's why I quit using AdWords; it took way too much time to manage effectively. |
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Following the instructions from Google, I was able to set up a global "product ad only" campaign and set a default budget and bid for it. It will cover my 40,000+ products - after a while, I'll see what's working, and what needs to be tweaked, and adjust accordingly.
[support.google.com...]
I see this as a "separates the men from the boys" kind of thing. My industry is riddled with part-timers that are taking customers from me. I'm sure they haven't a clue how to set up Adwords, and are too cheap to pay - so more for me!
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ohno
msg:4462379 | 9:45 am on Jun 7, 2012 (gmt 0) |
Why am I not surprised at all by this?! Saw it coming, they did some serious split testing around the Google Shopping results box a while back. The data obviously made them realise they can make even more money by charging for this service.
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Digmen1
msg:4534421 | 7:54 pm on Jan 8, 2013 (gmt 0) |
But are many business using it?
Is it worth paying for ?
What percentage of searchers use it ?
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