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Google Shopping (Was Google Merchant Center) Forum

Missing UPC Identifier

Msg#: 4387195 posted 4:11 pm on Nov 15, 2011 (gmt 0)


We have one special product on our website for sale that does not have a UPC. So in the Merchant Center's Data Quality section we got this message:

"Critical Errors: The errors below are carefully monitored and may result in account suspension in United States."

Can we get suspended with just this one missing UPC identifier?



Msg#: 4387195 posted 4:20 pm on Nov 15, 2011 (gmt 0)

You would think that one product would not suspend your entire campaign, but you can never be absolutely sure with Google Product Search. You should contact them here:


and let them know about the issue just to be safe.

There also might be a UPC online for that product that you don't know about, possibly someone created a fake one and submitted it to Google Product Search (I bet you could find it with some digging), alternatively you can use that fake (or maybe it's real, who knows) UPC as a stop gap to the problem, but the white knight approach would be to alert Google of that product's lack of a UPC code.

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