SanDiego Art
msg:4124691 | 10:51 pm on Apr 29, 2010 (gmt 0) |
I don't think it necessarily affects your rankings, except for when users sort multiple merchants by Total Price (Base Price + Tax + Shipping).
You can see where the Shipping Fees / No Shipping shows up on a product that has more than 1 merchant selling it.
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robdwoods
msg:4124695 | 11:05 pm on Apr 29, 2010 (gmt 0) |
Thanks...just as an FYI...including "custom" fields that users might search on seems to have a big impact. We added them and traffic is up 30%
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fabulousyarn
msg:4172872 | 4:20 pm on Jul 19, 2010 (gmt 0) |
robdwoods - just seeing this - what custom fields did you add, may I ask - am trying to decipher the rules and regulations regarding adding "$5" shipping or "Volume Discounts" but am not having much luck!
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robdwoods
msg:4172880 | 4:34 pm on Jul 19, 2010 (gmt 0) |
| what custom fields did you add |
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We added a bunch of fields that detailed different aspects of the products that were not necessarily spelled out in the product description. We sell flooring so we added fields that added data about the color range, surface treatment, warranty, edge treatment, etc. We didn't add overtly promotional verbiage, just additional data about the product which included keywords users might search on. As an example we might have a product with the color "dark oak" but which didn't say "brown" in the product description. Adding a field for color range with the value "brown" for this product helped capture users searching for "brown flooring", "brown hardwood flooring", etc.
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