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Google Shopping (Was Google Merchant Center) Forum

    
Google Base and Adwords
dowzer




msg:3901190
 11:14 pm on Apr 26, 2009 (gmt 0)

I have two questions relating to Google base, if I may.

1) Is Google Base dependant on Adwords?

I had Google Base up and running last week and, while I got very poor impressions and clicks, I was getting a few and I could see some of the items. Tonight my Adwords balance ran out and I cant find anything in Google Base leading me to believe you need Adwords to have anything showing up in Base but am I wrong? Maybe Google favours advertisers over non-advertisers?

2) Is there any logic to how Google Base displays results?

For example, I would list a fictional item as follows:

ABC123 Little Red Car by Ford 19.99

On my site it would just be listed as Little Red Car with the model number and manufacturer in the product description.

By my reckoning, that should cover most bases of what my customers search for - the model number, name and manufacturer but still I get very poor impressions.

I assume like Google itself the actual logic and algorythms etc are secret but is there a trick to getting things to display? Is my logic of how I display items correct or not? All my items are set to published and searachable so I guess I was expecting more traffic than Im getting!

 

ogletree




msg:3902459
 3:34 pm on Apr 28, 2009 (gmt 0)

Google base is SEO. Google recently made it so you can connect your feed with adwords but that is the only way they are connected. Don't forget that you need to SEO your product titles. You can put words like "in stock" "cheap" or whatever you want to show up for searches.

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