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Google Shopping (Was Google Merchant Center) Forum

    
products search brings orders, but no leads to inclusion in comparison
chamco

5+ Year Member



 
Msg#: 3832054 posted 9:02 am on Jan 22, 2009 (gmt 0)

We've found googlebase, google products search, and froogle to be very valuable tools for years. However, I can't seem to find anyone who really *knows* how to optimize the feeds, or is willing to leak tips about how they get their stores into the price comparison page. Did no one invest effort in figuring this out, or are those that did keeping it private?

There are almost no quality threads on google products, and few (if any) knowledgeable posts on the google group.

I have a feed that seems optimized to me and is uploaded at least once daily.
Does it have to do with model number/mpn/id including a search term?
I'd be happy to hear any input!

 

roscoepico

10+ Year Member



 
Msg#: 3832054 posted 3:46 pm on Feb 2, 2009 (gmt 0)

Chamco, you are going to find people are keeping this little gem and any insight they may have, close to their chests. As many know, it's a goldmine and unlike traditional SEO practices that are well known, people optimizing for Google Base understand that once they start leaking specifics, it's only a matter of time before they are worthless.

With this in mind, how about we start sharing what we know, some of the more obvious things that might not be so obvious to others?

1) Keywords, Product Names, Model #'s, and any specifics(such as color or size) in the titles/product names column in your feed.

2) Using proper taxonomy(categorization). I have found that the more specific you can get, the better. Start with their suggestions and break them down even further.

chamco

5+ Year Member



 
Msg#: 3832054 posted 8:41 am on Feb 3, 2009 (gmt 0)

Thanks for the reply! I agree with you that people are keeping this secret, but since we can be working in very different markets, maybe someone will share something!

I think another part of the problem is that this forum is under-viewed.

1. Did you really find that using google's taxonomy for categories helped?
2. How about putting the isbn/mpn/modelnumber for the id field...has that helped?

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