I'm interested in this answer too judging by the way large retailers in my sector are hogging the top 3 spots I would say it is worthwhile doing.
Used to use it when it was named froogle.
Daily sale volume depends on widget industry
your ability to sell with low pricing
Most visitors use "based on price" searches.
Depends on the above two factors. Only YOU can test and answer this for yourself.
What is widget industry?
At the moment I have the lowest prices in the UK for one of my items and I am still not making anywhere near enough sales....
According to the info provided in google I am getting some impressions but 0 clicks at the moment.
[widget] is used as "example" in this forum.
Daily sale volume depends on the type of industry.
A grocery can sell 100 breads, but only 3 bottles of pizza paste, per day.
I do find it worthwhile: i can see sales every day. The advertising is free, and the only investment is getting up a feed.
One hint: if you are the lowest price, you may not get into the comparison. Try raising to be just above the lowest.
Now, if someone wants to contribute about how to optimize the feed, that would help us all:)
I uploaded my first csv-file about three months ago and since then I made some sales on twelve out of 300 products. Roughly ten clicks a day and about 1k turnover from sixteen orders in total yet.
It costs nothing (except two or three hours to programm an interface for generating the csv-data and now 10 minutes every two months for uploading the data), so I think this additional turnover was well worth the effort.
What is bothering me: I'm also the cheapest for many of the advertized products, but google refuses to show many of them in the organics. I thought inserting the international product-codes of my brand-suppliers would give me a boost, but it had absolutely zero effect. I cannot tell whether my competitors use faked codes or any such codes at all, or whether google completely failed with their approach to compare prices.
With google-base-links so prominent in the organics in my niche for quite some time now, I think this project has a high priority at the plex. I am very, very sceptical with respect to price comparisons all in all: If those machines have complete data one day, only the cheapest will remain. That'd be the beginning of the end of small e-shops. This is exactly the reason why I skipped a similar amazon-account after four weeks: I had the suspicion they were just looking for idiots to test the longtail for them and later list the top-sellers themselves.
Google has no storage of their own, no fulfillment.
I have implemented base-feeds for some shops I've been asked to improve. They all did fine with base. To compare, the sales via google base were roughly the same as the sales via price comparism portals who charged per click and cost around 30 - 50 euros a day.
|It costs nothing (except two or three hours to programm an interface for generating the csv-data and now 10 minutes every two months for uploading the data), so I think this additional turnover was well worth the effort. |
Did you ever switch back and forth between csv and xml? On one shop, we've seen heavy changes in ranking when (with the exact same data) switching from xml to csv.
|I cannot tell whether my competitors use faked codes or any such codes at all |
try the google base API to see what attributes your competitors set.
It's well worth it. I have not ever bothered to check and see how many of my customers come from Google Base, but I do know that when I put in some keywords for my industry, many times my products are shown in the Google Base results near the top of the Google search.
Not much time investment for getting your site out there.