Welcome to WebmasterWorld Guest from 54.167.29.208

Forum Moderators: open

Featured Home Page Discussion

Google Chrome Starts Blocking Ads Not Complying With Coalition for Better Ads, Feb 15, 2018

     
5:40 pm on Dec 19, 2017 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25041
votes: 660


From February 15, 2018, Google Chrome will start removing "failing" status ads that don't comply with the Coalition for Better Ads Guidelines.

Google Chrome Starts Blocking Ads Not Complying With Coalition for Better Ads, Feb 15, 2018 [developers.google.com]
5:53 pm on Dec 19, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts:1577
votes: 423


After reading this, I tried to check whether the Ad Experience report in GSC was finally showing any data (given the approaching date), and it is not. But... there is a new report in GSC:

Abusive Experience Report

There is no data for this report either (Status not reviewed), but it is new.
[imgur.com...]
8:16 pm on Dec 19, 2017 (gmt 0)

Full Member from US 

10+ Year Member

joined:May 16, 2006
posts: 292
votes: 1


All but one of my sites show:
Status: Not reviewed

While the highest traffic site shows:
Status: Passing
No abusive violations found
10:33 am on Dec 20, 2017 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10638
votes: 630


I'm assuming this will be active in Chrome 64.

I'm also assuming that if the only ads on our pages come from Adsense, these new GSC reports should all pass without citation.
4:06 pm on Dec 20, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month

joined:June 28, 2013
posts:3098
votes: 593


I'm also assuming that if the only ads on our pages come from Adsense, these new GSC reports should all pass without citation.

AdSense ads can provide a bad "ad experience," too. On mobile, for example, Google has identified excessive "ad density" as a problem (without giving a pass to AdSense ads):

[support.google.com...]
8:01 pm on Dec 20, 2017 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10638
votes: 630


Of course, thanks for the reminder. I see that as the *publisher* providing the bad experience.
3:35 am on Dec 21, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts:1577
votes: 423


This is more of ad implementation issue than ad quality or ad serving issue, with the exception of the auto-play video ads. But most of the Better-Ads Standard standards have to do with implementation, such as sticky ads, pop-overs, density etc... and most of these practices already constitute AdSense policy violations.

Rumors are that Media.net have no idea that this is coming (at least not at the rep level).
3:28 pm on Dec 21, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2106
votes: 490


Yes, yesterday I asked my Media.net rep about this upcoming filter and he had no clue what I was talking about.
3:38 pm on Dec 21, 2017 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25041
votes: 660


have no idea that this is coming (at least not at the rep level).


Better point them to all the reminders we have here on WebmasterWorld. ;)
3:16 am on Dec 26, 2017 (gmt 0)

Junior Member

10+ Year Member

joined:June 7, 2003
posts:151
votes: 3


Good thing net neutrality was rescinded, or else it might be illegal for a monopoly ad network to block other ad networks!
5:35 am on Dec 26, 2017 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10638
votes: 630


An ad network isn't "blocking another ad network." A browser setting is, or will be Feb 15, 2018.

And if you are referring to Adsense, it is no monopoly. There are dozens of competitors. I use a few.
8:53 am on Dec 28, 2017 (gmt 0)

Junior Member

10+ Year Member

joined:June 7, 2003
posts:151
votes: 3


Obviously not referring to a single sub-piece of the ad empire.

The Chrome web browser, Android, YouTube & the distributed ad network are extensions of the search monopoly. Same with AMP, the free web analytics offering, etc.

And, indeed, when the ad network which distributes the "free" web browser found an ad blocker blocking its ads, that ad blocker was banned from the browser extension store until an agreement of sorts could be made behind the scenes.
venturebeat.com/2013/03/13/adblock-plus-removed-google-play-store/
and even when it was enabled, they also did work arounds
itpro.co.uk/strategy/25212/google-banishes-adblock-plus-from-chrome-browser
A few years later the very same browser itself gets turned into an ad blocker.

Other than IAC, very few scaled web publishers are seeing strong, sustainable & profitable growth inside the Google & Facebook duopoly. And even some of IAC's strongest performing growth stories are trying to push to sell premium content as they've sort of maxed out much of the opportunity via ads.
"As Investopedia charts its course as a media brand, it’s coming up against the roadblock all publishers eventually hit — the reality that display revenue alone won’t be enough"
- source tearsheet.co/culture-and-talent/investopedia-launches-online-finance-and-investing-school

Speaking of poor user experience & protecting users, how many moral outrage absurdity controversies has YouTube been involved in over the past year or two? A half-dozen? A dozen? More?

Terrorist recruiters, hate preachers, pedos, bizarre autogen vids with tasteless mismatches targeted at kids, etc etc etc ... bit of everything there!
4:15 pm on Dec 31, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts:1577
votes: 423


There is a new video included on the ad-experience page in GSC that explains how the reports will work.
[youtube.com...]

My status remains not reviewed.
11:17 am on Jan 2, 2018 (gmt 0)

Full Member

10+ Year Member Top Contributors Of The Month

joined:Aug 5, 2004
posts:254
votes: 21


Coalition for Better Ads AKA a group of companies wanting to control ads on the net.

for their own benefit.
11:06 pm on Jan 7, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month

joined:June 28, 2013
posts:3098
votes: 593


Coalition for Better Ads AKA a group of companies wanting to control ads on the net.

for their own benefit.

Actually, it's for the benefit of a lot of people and entities, including advertisers and end users. The only people have reason to object to better advertising standards are the worst kinds of advertisers.
11:55 pm on Jan 7, 2018 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10638
votes: 630


^Agree

Get rid of the reason for ad blockers. Ad blockers, and the loss of income from ad publishing, came as a direct result of intrusive & annoying ads and those pages who bombard the user with them.

Chrome leads the market share as the most widely used browser in the world. This is a really good move and a win/win for all of us.
5:17 pm on Jan 14, 2018 (gmt 0)

Junior Member

5+ Year Member

joined:Jan 31, 2009
posts: 138
votes: 3


Hi,

I have 1 question. According to Better Ads on mobile screen more than 30% vertical screen should not have ads. iPhone 7 plus has 375x667 screen. Means we can rule out having 300x250 ads on mobile?
5:31 pm on Jan 14, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2106
votes: 490


It is 30% of the entire page, not the screen.
3:00 am on Jan 15, 2018 (gmt 0)

Junior Member

5+ Year Member

joined:Jan 31, 2009
posts: 138
votes: 3


According to this page [betterads.org...]

When ads on a mobile page take up more than 30% of the vertical height of the main content portion of the page, the result is a disruptive ad experience, regardless of whether these ads are text, video, or static images. This includes “sticky” ads and in-line ads. This kind of density makes it very difficult to focus on text content on a mobile device, and can lead to frustrated users.
3:33 am on Jan 15, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2106
votes: 490


vertical height of the main content portion of the page,

Yes, 30% of the vertical height of the page, not the screen.

There is a Google rep, Brandon, answering questions about this at [productforums.google.com ]. He has answered specific questions about the 30% rule and discussed how to measure it, what it includes, etc. You can ask him about it, too. He seems very patient.
3:36 am on Jan 15, 2018 (gmt 0)

Junior Member

5+ Year Member

joined:Jan 31, 2009
posts: 138
votes: 3


Link not working.
4:10 am on Jan 15, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2106
votes: 490


For whatever reason, I apparently can't link to that forum. So go to google.com and search for Ad Experience Report Help Forum. The link you want is at the top of the results.
4:57 am on Jan 15, 2018 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10638
votes: 630


@ember - this should be it: Ad Experience Report Help Forum [bit.ly]
4:59 am on Jan 15, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
posts:14428
votes: 576


I apparently can't link to that forum
It's the hashbang. You have to do it manually:
https://productforums.google.com/forum/#!forum/ad-experience-report
5:10 am on Jan 15, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2106
votes: 490


Thanks!
9:22 pm on Jan 15, 2018 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10638
votes: 630



Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days.
Since this report is not completed yet (for most sites) we likely won't see ads actually blocked until the 2nd or 3rd week in March... and probably much later.
7:52 pm on Jan 19, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:May 29, 2007
posts:804
votes: 95


My status on two sites is "Not Reviewed."
8:02 pm on Jan 19, 2018 (gmt 0)

Senior Member from IN 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 30, 2017
posts:708
votes: 86


@Azlinda same here, it's been a month since I requested..
8:35 pm on Jan 19, 2018 (gmt 0)

New User

joined:July 20, 2016
posts:39
votes: 5


@azlinda @MayankParmar I requested it 6 months ago and still "Not Reviewed".
7:25 am on Jan 20, 2018 (gmt 0)

Senior Member from IN 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 30, 2017
posts:708
votes: 86


And this turtle slow tool is supposed to show the affected pages lol.
This 33 message thread spans 2 pages: 33