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Google Acquired Apture for Chrome Team What this could mean for you

Msg#: 4386115 posted 12:55 am on Nov 12, 2011 (gmt 0)

Google Just Acquired Apture. [apture.com...]

Apture was a tool webmaster could use to keep visitor on their site by creating enhanced links.

Instead of a user needing to leave your site to search they would search with in your site using a pop-up windows.

"After a use highlight text Apture search would show"

They also provided enhanced media links. So instead of having to click a link to view a youtube video or image and leave your site the image/video would be shown in a pop-up on your page, keeping visitors on your site.

Great for webmaster "more time on site", Bad for Google "Less search"

Well Google just purchased them, and they are working with Google Chrome Team.

Will these feature be added to Chrome?

How would you feel know that the Browser could be stealing traffic away from your site, and possibly advertising over top of you own site without you earning a commission.

Something to keep an eye on.


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