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The Adwords System Will Automatically Create New Ads for your Campaign

     
4:27 pm on Jan 23, 2018 (gmt 0)

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I ran a small adwords campaign a few years ago and recently re-enabled it.

Today I got an email which says that, starting in Feb 2018. the adwords system will begin to auto-create new ads and place them into my ad group. The new ads will be variations of my existing ad. But I will have the option to stop the process at any point.
6:01 pm on Jan 23, 2018 (gmt 0)

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So glad to have moved away from adwords.
6:33 pm on Jan 23, 2018 (gmt 0)

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I don't like that idea at all
12:08 pm on Jan 25, 2018 (gmt 0)

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Here is a link to the announcement:
[support.google.com ]

Here are some quotes:
Ad suggestions are a beta program open to select advertisers. Depending on your settings, ad suggestions will automatically apply 14 days after they're created, or you must manually apply them.

Ad suggestions that auto-apply will be clearly marked, and Google will also notify you in various ways that these ads have been created. You also have complete control over whether to apply, dismiss, pause, or edit them.

To help improve performance, a combination of human review and machine learning is used to create high-quality ad suggestions. Relevant content from your account used to create ad suggestions include your existing ads, extensions, and landing page. Google also uses additional signals such as keywords and targeting in order to optimize the ad copy.

Which campaigns / ad groups will be eligible for ad suggestions?
Any search ad group with ad rotation set to “optimize," and with a potential to improve performance, will be eligible for ad suggestions. The program is currently in beta so only a subset of advertiser accounts have been selected for ad suggestions. If you were selected for the beta, you received an email from AdWords notifying you.

Ad suggestions will appear in accounts at most once every 7 days. Since the program only targets ad groups in which there is a potential for performance improvement, we will be providing ad suggestions for a small portion of ad groups, so you won’t see changes in the vast majority of clients or ad groups — you may only see a few ad suggestions per account.
7:14 am on Feb 10, 2018 (gmt 0)

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So Google is getting into the "Advertising spinning" business? lol... I'd do more A/B testing if I didn't have to wait forever for editorial review of every single ad. I don't want a machine to do this for me, I just want the ability to think through my marketing plan in human timescales and experiment on smaller budgets.
11:50 pm on Feb 10, 2018 (gmt 0)

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They also require you to be in the new interface to see and manage these new machine written ads.
1:43 am on Feb 11, 2018 (gmt 0)

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Well I'm just going to wait and see what, if anything, the system comes up with. If I don't like a proposed ad, I can delete it.

They also require you to be in the new interface to see and manage these new machine written ads.

Why couldn't you switch over to the new interface temporarily to manage a new ad and then switch back.
8:04 pm on Feb 11, 2018 (gmt 0)

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One can switch and switch back, consuming more time in our days.
No wonder they want to automate things. Hahaha!
The time I spend setting up columns could be automated, but nooooo. :-)