These extensions, up to 25 characters, look an interesting addition, although, it's adding more clutter, imho.
Whether itís free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. Thatís why weíre introducing callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services. Callouts will start rolling out today, with full availability to all advertisers in the next few weeks.Google AdWords Rolls Out Callout Extensions Allowing Additional Text In Search Ads [adwords.blogspot.com]
Msg#: 4699855 posted 7:16 am on Sep 6, 2014 (gmt 0)
I appreciate this move. While preparing Adwords Ads I've always thought some extra information such as 24x7.. free shipping and sometimes mention of very competitive price works wonder. So, I believe this move is definitely going to increase sales of advertisers, giving them more ROI.
However, regarding the apprehension of TinkyWinky, I want to say that yes that'll happen definitely. However, I've analyzed and found out that the people who are searching for information rather than products rely more on SERP than Paid Ads. In case, of product searches too, I've seen Paid Ads do help in branding more and letting the company name reach quickly but that'll never replace Organic SEO. In fact, Google will never do anything that will suppress the importance of their main product and that is Organic Search, where their market domination remains around 65 per cent.