A few years ago, we introduced the Google Content API for Shopping to help you manage and update your Google Merchant Center product information programmatically and at scale. Today, we’re excited to announce a new version of this API, giving you more insight into your data quality and new options to help you keep your data fresh.
With this new version, you can, for example:
Get item-level data quality information and see if an item was disapproved because your landing page URL isn’t working on a mobile device or if your unique product identifiers are inaccurate.
Update price and availability for one or more items much more quickly so your customers have the latest price-point and know what’s in-stock before they click through to your site.