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15x spike in Display Network traffic
no associated orders
Tonearm




msg:4668092
 9:27 pm on May 2, 2014 (gmt 0)

Yesterday I saw a 15x spike in clicks on the Display Network for ad groups that target based on Interests and Age. There were no associated orders. I called Google and asked about click fraud but they said the placement report from yesterday isn't available yet but that the spike was likely due to settings changes made by advertisers. Sounds like click fraud to me. I'm pausing those ad groups. Any thoughts on this?

 

engine




msg:4668377
 3:46 pm on May 4, 2014 (gmt 0)

I noticed similar things happen, and a few days later there were adjustments. Because of the delay between the event and the adjustment it was difficult to know for sure.

not2easy




msg:4668385
 4:18 pm on May 4, 2014 (gmt 0)

Given the recent discussions (9 pages) [webmasterworld.com...] in the AdSense forums, it looks like a recent uptick in botnet or scraper activity that throws the stats way off for them, you could be at the other end of some of that.

Tonearm




msg:4669355
 12:24 am on May 8, 2014 (gmt 0)

Thanks guys, no adjustment yet.

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