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Looking to make low CTR banner that focus on impressions w/out clicks
Oimachi2




msg:4662439
 10:33 pm on Apr 11, 2014 (gmt 0)

I want to create a campaign that will have tons of impressions but very few clicks.

Sounds counter intuitive but in my industry where I sell in supermarkets, I want to steer my clients there and not to my site that is not set up to sell online.

So the plan is to create a display network CPC campaign where they will get many impressions but very few click throughs.

What kind of banner would dissuade clicks or look like it's part of the website and not clickable?

Thanks

 

buckworks




msg:4662446
 11:29 pm on Apr 11, 2014 (gmt 0)

A banner that displayed your product and brand name but had no call to action might do the trick.

However, be aware that if you have a low CTR you will need to bid high to get those "tons of impressions".

Be sure to make an attractive landing page with information about where people can buy your products. Clicks that end up driving interested traffic to your retail partners should be cost-effective although they're hard to track.

Depending on how wide your distribution is, consider geotargeting so this campaign will only be seen within a certain radius of retail partners, rather than nationwide.

Oimachi2




msg:4662687
 2:46 am on Apr 13, 2014 (gmt 0)

Thanks buckworks

Seems like there is a lot of material out there about how to get good CTR...but what about the opposite?

Isn't there some kind of research that would point to low conversion ratios for banner types?

jigney




msg:4676080
 1:39 pm on May 30, 2014 (gmt 0)

Hello,

You can do banners advertisement with Interests based Targeting in Display Network. In this you can use CPM bidding and experiment with least CPM bid. In starting you can give 1$ CPM bid. And if it works than you can decrease your bid or increase your bid as per the impressions you are getting.

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