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Adwords linked to successful application e-mail
jaffstar

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4657875 posted 10:56 am on Mar 27, 2014 (gmt 0)

We are running a campaign that has around a 20% conversion rate from lead to approval.

A lead comes in and results in an application, around 1-2 hours later we mark them as successful / declined.

Could we track the 20% successful applications according to which campaign they are from ie Mobile vs Display vs specific keyword groups/campaigns?

 

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4657875 posted 4:48 pm on Mar 27, 2014 (gmt 0)

The cookie needed to tie the original click activity is dropped on the consumer's machine, you can send them an email that leads them to a page that says they were approved (and loads a conversion script).

Dave_Davis

5+ Year Member



 
Msg#: 4657875 posted 2:12 am on Apr 19, 2014 (gmt 0)

You can do this in GA using the measurement protocol then import the conversion from GA back into AdWords if you need to.

Alternatively, you can upload a custom data source after the fact (daily, weekly, monthly).

Finally, you can use the new userID feature in GA: https://developers.google.com/analytics/devguides/collection/analyticsjs/user-id

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