|Adwords just dont work for me at all|
I have tried it a few times, but when the lowest clicks costs 0.65€ and to be on page 1 you are at min. 0.86€ the profits on a product sale is just to low. Mostly it takes some clicks before one buys.
How is it even possible to use adwords if you example sell products for 10€
Please tell us more about your AdWords account.
Tell us things like how your campaigns and ad groups were organized, what your quality scores were like, what kind(s) of matching you were using, what kind of ad testing you did, how big is your negative keyword list, anything else you can think of.
AdWords is more cost-effective for some niches than others, but even so there should be a few sweet spots where the click costs don't eat all the profits.
How much competition is there in your sector?
I have just written the text for the adds, searched for some good keywords and set it online, no more. No expert on that field. Competition, hmm is good, not holiday, insurance,.. bla bla, but its a ok competiton.
A niche is a little difficult be cause then the visits are zero.
|what your quality scores were like, what kind(s) of matching you were using, |
Will be interesting to get more details from you.
Do you know how to add the quality scores to the keyword table?
It could be that others have a higher margin biz model, making it impossible for you to compete (ex: tighter tracking and LTV of merchant vs one-banger, often mis-attributed, as an affiliate). If this is an issue, you can see what the other sellers in your niche are doing, and you'd already know the reason why.
It could be that your relative QS in your niche has you tanked. I'd say this is likely the issue at hand.
It's unlikely, but it could be the case, that your niche cannot be ppc'd profitably - I'd say this is the case far less than 5% of the time.
I just dont see a solution, I have moved it all to Bing now. A example for first page ad I pay 0.85€ and I will guess about every 10-15 click is a buy, margin on that specific product is 4€ be cause the product dont cost that much. 0.85€ for a click is also totally insane I think, at Bing its half or less, ok not that many visits but still. Its also not a site issue, the site is very easy to navigate and up to date.
If Bing works and G doesn't, I'd say that confirms that you have a G QS issue. Check to see if you're blocking the G QS bot from scanning your landing pages.
Use the ad diagnostic tool, and in WMT, check how G bot reads the page (while in WMT, check your robots.txt file too).
Also, the QS column, shows you the exact match case for the QS, even if you're using a match type other than exact. Try using exact match (I bet you are already).