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Google AdWords Forum

Cost of adwords

5+ Year Member

Msg#: 4624867 posted 7:15 pm on Nov 20, 2013 (gmt 0)

I use to do adwords a few years ago ( actually 3 years ago ) and stopped because the cost was very high. For a keyword that was requested about 2000 times a month I was paying around 15 USD a click to be in the top 3 ads.

I am wondering if I was doing something wrong or does the cost seems right.

If the cost seems high what are the ways to make it lower and how low can I make it.

Thank you,



WebmasterWorld Senior Member 10+ Year Member

Msg#: 4624867 posted 2:46 am on Nov 21, 2013 (gmt 0)

Tons of good info here
Understanding AdWords

Short list to improve conversions and to control costs.

Using keyword matching options

Add negative keywords to your campaign

Using custom ad scheduling

Language & location targeting

Measurement and optimization


5+ Year Member

Msg#: 4624867 posted 2:15 pm on Nov 21, 2013 (gmt 0)

Thank you for information.

I am just wondering when adwords gives you a recommended cost per click for a keyword let's say 2 USD how low can you get it down to if you manage to get your quality score to 10.

I have the feeling the price they recommend is based on a very low quality score is that correct ?

If I have an old account with a bad CTR do you recommend that I close this account and re-open a new one as google takes into account CTR ?

Finally, I have used exact match is that what cost the most in terms of CPC ? is it better to use phrase match or negative keywords to lower the cost ?

Thank you,


5+ Year Member

Msg#: 4624867 posted 7:05 am on Nov 22, 2013 (gmt 0)

The recommeded rates are most deceiving. For example many times I have seen a recommendation to bid $6.50 or more for a click-through to get within the top 3 places on the list and I left my bid at 25 cents... and although it says that bid is too low to be considered, I see pageviews at average postion of 3.

Some bids I think are even more deceiving because at $15... who is paying $15 and not having all of their competitors hitting their ads every day as punishment? So I suspect that it is really a case of Google giving phantoms free cred so that we can be duped into bidding against them.

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