I use to do adwords a few years ago ( actually 3 years ago ) and stopped because the cost was very high. For a keyword that was requested about 2000 times a month I was paying around 15 USD a click to be in the top 3 ads.
I am wondering if I was doing something wrong or does the cost seems right.
If the cost seems high what are the ways to make it lower and how low can I make it.
The recommeded rates are most deceiving. For example many times I have seen a recommendation to bid $6.50 or more for a click-through to get within the top 3 places on the list and I left my bid at 25 cents... and although it says that bid is too low to be considered, I see pageviews at average postion of 3.
Some bids I think are even more deceiving because at $15... who is paying $15 and not having all of their competitors hitting their ads every day as punishment? So I suspect that it is really a case of Google giving phantoms free cred so that we can be duped into bidding against them.