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Cost of adwords
member22




msg:4624869
 7:15 pm on Nov 20, 2013 (gmt 0)

I use to do adwords a few years ago ( actually 3 years ago ) and stopped because the cost was very high. For a keyword that was requested about 2000 times a month I was paying around 15 USD a click to be in the top 3 ads.

I am wondering if I was doing something wrong or does the cost seems right.

If the cost seems high what are the ways to make it lower and how low can I make it.

Thank you,

 

minnapple




msg:4624948
 2:46 am on Nov 21, 2013 (gmt 0)

Tons of good info here
Understanding AdWords
https://support.google.com/adwords/certification/topic/2799681?hl=en&ref_topic=2799680

Short list to improve conversions and to control costs.

Using keyword matching options
https://support.google.com/adwords/certification/answer/2497836?hl=en&ref_topic=2799762

Add negative keywords to your campaign
https://support.google.com/adwords/certification/answer/2453972?hl=en&ref_topic=2799762

Using custom ad scheduling
https://support.google.com/adwords/answer/2404244?hl=en&ref_topic=3121773

Language & location targeting
https://support.google.com/adwords/certification/topic/2799685?hl=en&ref_topic=2799680

Measurement and optimization
https://support.google.com/adwords/certification/topic/2799687?hl=en&ref_topic=2799680

member22




msg:4625088
 2:15 pm on Nov 21, 2013 (gmt 0)

Thank you for information.

I am just wondering when adwords gives you a recommended cost per click for a keyword let's say 2 USD how low can you get it down to if you manage to get your quality score to 10.

I have the feeling the price they recommend is based on a very low quality score is that correct ?

If I have an old account with a bad CTR do you recommend that I close this account and re-open a new one as google takes into account CTR ?

Finally, I have used exact match is that what cost the most in terms of CPC ? is it better to use phrase match or negative keywords to lower the cost ?

Thank you,

Kendo




msg:4625329
 7:05 am on Nov 22, 2013 (gmt 0)

The recommeded rates are most deceiving. For example many times I have seen a recommendation to bid $6.50 or more for a click-through to get within the top 3 places on the list and I left my bid at 25 cents... and although it says that bid is too low to be considered, I see pageviews at average postion of 3.

Some bids I think are even more deceiving because at $15... who is paying $15 and not having all of their competitors hitting their ads every day as punishment? So I suspect that it is really a case of Google giving phantoms free cred so that we can be duped into bidding against them.

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