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Is there any way to see if your PPC manager is using the display network?
cmendla




msg:4622846
 7:03 pm on Nov 12, 2013 (gmt 0)

We currently having a PPC managment company managing our adwords campaign. It's been a total disaster so far.

I'm noticing that we are getting a lot of useless conversions. I did some research and it appears that happens with adwords running on the display network. The scenario is

1. Bad guy sets up websites running adsense in a competitive industry

2. Bad guy buys ID theft info and also lists of email addresses (A lot of yahoo addresses)

3. Bad guy has offshore people surf, 'find their site', click and then fill out what should be a conversion. They use people that are local to the business location. Apparently this helps get past the adsense filters in that it looks like a real person did a real conversion.

So, we told our PPC manager to take us out of the display network. However, we are still seeing the same type of 'conversion' where the incoming form data is someone who doesn't exist or is unreachable. The emails fail when run through an email validator.

So, given this, I was wondering if there was any way to check up on the PPC manager to see if the ads are running on the display network. I'm going to try hitting websites and blogs for the industry to see if our ads show up but I was wondering if there was another way to check. Keep in mind that we aren't managing the adwords campaign, they are so we don't have access to the back end.


thanks

chris

 

minnapple




msg:4622917
 6:02 am on Nov 13, 2013 (gmt 0)

The company that is running your campaigns should give you access to your campaign without compromising other clients.

If they grant you access you can check the "Change History" under the "Tools and Analysis" tab at the top of the account. That will show the history of the campaigns.

If they say they cannot or will not give you access, ask them to download the "Change History" data for the date range you are concerned about.

There are many other reports you can and should request if you think they might not be above board.

If you wish to find out what reports are available this would be the best place to go.

https://support.google.com/adwords/certification/topic/2795215?hl=en&ref_topic=2792638

instand1




msg:4623014
 6:21 pm on Nov 13, 2013 (gmt 0)

What is their reason for not allowing you access to the backend?

cmendla




msg:4623086
 10:33 pm on Nov 13, 2013 (gmt 0)

Instand1 - I believe that they might be using one account for multiple clients.. I can't be sure of that. However, even if they are, minapple gave me a good idea in asking for the change history reports.

I'll let you know how things go.

thanks

RhinoFish




msg:4623110
 12:24 am on Nov 14, 2013 (gmt 0)

Agencies and AdWords resellers have special requirements that they MUST follow.

https://support.google.com/adwordspolicy/answer/152979?hl=en

They cannot use the same AdWords account for more than one client, they cannot spend money on things / media you stipulate you don't want, and they have reporting requirements as well.

If you believe your PPC managers are doing anything that violates the AdWords policies, call AdWords - you have rights and they will be protected.

It is very simple to see if they're running Display, call Google Support and explain the details, they'll look - and if you're getting abused even in the slightest way, these guys are toast.

cmendla




msg:4623129
 1:50 am on Nov 14, 2013 (gmt 0)

I see now.. THANKS FOLKS..!

I **REALLY** appreciate this. I wasn't aware of this.

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