When I start running the adverts my sales increase
Andy31 this question is one that is really hard to form an answer, but from the quoted area it seems the ads are converting. 1- You say I stop running the adverts is this all of them or the specific one word term you said was the money term (or you think is the money term)? 2- Are you just bidding on 1 term one keyword?
I've narrowed each keyword down into it's own ad group. When I stop the ads it's the money keyword which has the bad conversion rate and crazy spend. Exact match.
You didn't answer my question very well. 1- So you have a group of keywords I assume landing on the product url for this group correct? 2- When you stop the (1) one group containing the exact match sales go down? 3-OR do you stop them all? 4- Trying to figure out if your stopping them all or just the exact match single term.