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Remarketing - multiple tags per user?

 8:01 am on Oct 14, 2013 (gmt 0)

I have my Google Remarketing campaign set up to tag a user if they visit my website (7 day expiration), then apply another tag if they visit more than one page (30 day expiration), then apply another tag if they visit the checkout page (30 day expiration). Should that work and is it a good strategy?

Considering the number of impressions I'm seeing for the last two tags, I'm seeing drastically fewer impressions from the first tag than I should.



 5:02 pm on Oct 14, 2013 (gmt 0)

There's an update delay to those numbers, so proportionately, it affects the near term, shorter ones more - give it a week or two, see if it stabilizes.

If you pause the longer ones, clean a browser, visit your site, then go looking, you'll see the live action happens very fast. You're just seeing a lag in reporting.


 5:33 am on Oct 15, 2013 (gmt 0)

I don't think that's it as I've been running this campaign as-is for 6 or 9 months now.

Do you think this is a good strategy?


 6:18 pm on Oct 15, 2013 (gmt 0)

good strategy depends on what you show in your ad, plus too many variables to get into (all having to do with what you sell and how it sells, and how people buy it).

but yes, remarketing visits is good, remarketing deep visits is good, remarketing cart abandons is good (cart - receipt), so is remarketing past buyers (receipt).

go with the recommended strategies first, the ones for dynamic remarketing are all smart moves, imo.



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