The Mobile Playbook outlines five questions every business should address when it comes to developing successful mobile strategies:
How does mobile change our value proposition? How does mobile impact our digital destinations? Is our organization adapting to mobile? How should our marketing and attribution adapt to mobile? How can we connect with multi-screening audiences? link [adwords.blogspot.com]
We hope that the playbook will give marketers more tools and insights on how to succeed in mobile, especially as we enter the holiday shopping season.