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Drop in Quality Score
Quality Score Dropping in AdWords
BlackHatters




msg:4611240
 10:41 am on Sep 20, 2013 (gmt 0)

Hey,

Anyone else seeing drops in Quality Score today? Top terms are going from 10 to 8 but CPC's seem to be remaining the same.

BH

 

chewy




msg:4611255
 11:35 am on Sep 20, 2013 (gmt 0)

yup. qs dropping here... not liking the looks of this.

UK_Web_Guy




msg:4611297
 1:31 pm on Sep 20, 2013 (gmt 0)

Seeing it across several campaigns -

Landing page relevance has gone "below average" on most keywords.

I think it's some sort of glitch - CPC's all the same as yesterday.

chewy




msg:4611301
 1:42 pm on Sep 20, 2013 (gmt 0)

so is this the same as was reported in early august just hitting accounts now?

[marketingland.com...]

engine




msg:4611324
 2:45 pm on Sep 20, 2013 (gmt 0)

You mean this

Google AdWords Quality Score Reporting To Change [webmasterworld.com]

chewy




msg:4611328
 2:59 pm on Sep 20, 2013 (gmt 0)

Ah, yes. Right. Missed that.

So any speculation that these changes are this - or something different?

engine




msg:4611336
 3:15 pm on Sep 20, 2013 (gmt 0)

That announcement indicated it would be rolling out over the next few days, but we're now a couple of months into that, so it's rather strange, imho.

scottb




msg:4611397
 7:08 pm on Sep 20, 2013 (gmt 0)

It's a little baffling that keywords with 15-20% clickthrough rates going to pages with a low bounce rate (good user experience, relevant pages) suddenly drop in QS from 7/10 down to 5/6 and not display at all.

But Google seems to be doing a lot of baffling things lately.

instand1




msg:4611567
 10:09 am on Sep 21, 2013 (gmt 0)

Glitch seems to be repaired: Quality Scores are back to normal over here...

chewy




msg:4611579
 1:13 pm on Sep 21, 2013 (gmt 0)

yay - here too.

Just another what the **** moment brought to you by the BIG G.

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