Recently started with remarketing and have set up simple text ads and graphic banners.
But what I really want is to show actual products that customers have seen on my site.
Q1. Is there a way of dynamically developing these ads or does each one need to be set up individually?
Q2. We are a small website and I understand that you need a target group of a certain number of people. If this is the case, we may not meet the required number per product item. Would it be best to group products together to show a few best selling items from that part of the range?
Because Google's done such a good job of integrating retargeting into AdWords, too much of the discussion about this tactic occurs in that context. If you're looking for a retargeting venue where you can get great results with low frequency - thus avoiding the creepiness factor - there's no better place than Facebook. Here's data [blog.triggit.com] we put out showing how many more retargeting bidding opportunities there are on a per-user basis than on Google.