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Promoting alternative product using Adwords

Msg#: 4603239 posted 11:53 am on Aug 19, 2013 (gmt 0)

Where do I stand using ad text and keywords such as "Widget A is a great alternative to Widget B" in an Adwords campaign where Widget B is considered the market leader and isn't currently sold by us* and Widget A is a like-for-like alternative/replacement by a different manufacturer.

I've got a feeling that this is border-line shady, but have been unable to find any answers on Google.

*The manufacturer switched from a non-exclusive to an exclusive distributorship in our country and we lost out. Their name is trademarked, but the model number isn't - we've successfully used Adwords to promote Widget B in the past.




Msg#: 4603239 posted 9:27 pm on Aug 19, 2013 (gmt 0)

Coke and Pepsi do it!

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