Hi Everyone - I recently upgraded the last of our PPC accounts to Enhanced yesterday. I saved the biggest for last, mainly because of some objections to the migrating timeline, but regardless, the two biggest spenders and profit drivers were upgraded yesterday.
Starting yesterday and through today, it's as if my PPC accounts died.
Like for a lot of advertisers, Monday tends to be our strongest day - and it was just awful - cost was down (because clicks were down), CPC was up, IMP were only slightly down and conversions were down 20% or so....
So far today things are tracking the same.
Anyone else seeing this kind of performance drop off after migrating over? I can't find any literature on it.
Happened to me as well, CPC is higher and my budget is running out faster. I left all the settings the same as I had them before and used the same budget for mobile. I waited until the last possible moment to change because I knew this was going to happen. Seems to me that Google is just trying to make more money. Now in order to get the same amount of traffic I have to raise my budget again. Same thing happened when they came out with Penguin and Panda, I had to double my budget.