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Multi-locational call extension issue
Call extensions need to be more versatile in their implementation
Certified SEM




msg:4579532
 4:12 pm on May 30, 2013 (gmt 0)

We have a new client(we'll call them Super Dental) that is a Dental Company with multiple locations. This company cannot afford a call center to forward all calls to their respective locations. They have receptionists at each individual location, though.

In Austin Texas, they have three locations. I made a campaign and targeted a 12 mile radius around each location.
I have had great success with call extensions and set them up for this campaign, but the problem is, I can only setup ONE call extension per campaign. When someone queries a branded keyword, ex. Super Dental Austin, my branded ad comes up with a call extension beside it, but that call extension is going to have a 1 and 3 chance of not being the exact location that that customer is interested in, because i just had to randomly choose one of the three locations to be my call extension for that campaign.

If i could attach call extensions to a targeted location, or to a specific ad, that would be a great solution.

Even if i make three separate campaigns, to control the call extensions, the loctions are overlapping in the close proximity in such a big city as Austin, TX.

 

RhinoFish




msg:4579896
 2:47 pm on May 31, 2013 (gmt 0)

Have you upgraded to Enhanced (campaigns and call extensions) yet? :-)

Certified SEM




msg:4579905
 2:55 pm on May 31, 2013 (gmt 0)

yes

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