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How many paid clicks per conversion?
scottsonline




msg:4571699
 11:24 pm on May 7, 2013 (gmt 0)

Just wondering what do all of you find to be the average for this type of thing? How many clicks does it take to generate a conversion when using Adwords?

 

instand1




msg:4571749
 6:29 am on May 8, 2013 (gmt 0)

Seems to be very difficult to give a good answer: It depends on the product or service you offer. In some markets you can get 1 order per 10 clicks, in others 1 per 200 clicks.

First thing to check: Is the bounce rate lower than 50%? If not: The landing page and the match between keyword, ad text and landing page should be optimized.

TheRealSaxman




msg:4571837
 12:46 pm on May 8, 2013 (gmt 0)

instand1 is right... it really depends on the vertical that you are advertising in. Also, what type of conversion are you talking about? Are we talking lead generation or sales conversion? Lead generation is generally easier, and can also have a higher bounce rate... a sales conversion should have a bounce rate lower than 50% as instand1 states... but there are variances here as well. If you are only selling one product, and you send them to the product page with plenty of info there for them to make a decision on whether to buy or not...your bounce rate could be higher than 50%, and you could still be profitable. I have a client in this exact circumstance, and they made (from Paid Search alone) over 1.8 million dollars last year from one product. So basically, it really depends on what your vertical is... what kind of conversion you are targeting... and what type of service or product your are selling.

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